Home News & Insights Why leading NZ food manufacturer Granarolo chose Sharp for in-house label printing | OKI Pro1050

Why leading NZ food manufacturer Granarolo chose Sharp for in-house label printing | OKI Pro1050

“Were a company that prides ourselves on innovation and being creative. When you start doing small runs of label printing the cost quickly increases.” - Barry O'Neill, Managing Director -Granarolo

Granarolo New Zealand have long been one of NZ’s leading Italian food suppliers. When the global supply chain issues began impacting their outsourced label production, Sharp provided a solution that could bring their label production in-house while reducing costs and turnaround time. “Thanks to the OKI label printer, We’ve picked up house brand contracts that normally we couldn’t and introduced new products to market in record speed.”

The product: OKI Pro1050 Label Printer

The problem:

  1. Global supply chain challenge
  2. High cost of air freighting labels from overseas
  3. Shipping delays preventing products from going to market on time

The solution:

  1. Ability to produce short-runs of labels in-house in record speed
  2. Reassurance and control over product labels amidst supply chain uncertainty
  3. Flexibility to trial new products and projects


The Pro1040/1050 Label Printer offers professional four/five colour narrow-format printing across a range of different label media including textured papers and synthetics.  Access new revenue streams with short run colour label printing services on-demand, in-house.

View the OKI Pro1040/1050 Label Printer

A Product of Sharp

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Hi, I'm Shaun, the National Sales Manager SBS at Sharp New Zealand. I'd love to talk you through our label printing solutions and help you discover how Sharp can help your business. Feel free to contact me to discuss our range.

Email: staylor@sharp.net.nz

Phone: 021 525 98

Seamus O'Dare is Sharp's Marketing Coordinator. Originally from Northern Ireland, he has enjoyed travelling the world and developing a passion for digital marketing and content creation.