Home News & Insights Case study: Custom Labels for Archie Rose Distilling Co.

Case study: Custom Labels for Archie Rose Distilling Co.

Case study from OKI Data Australia 


"Having access to the printer in-house means we’ve been able to robustly test its capabilities which has led to new ways to include custom prints for customers and corporate clients including QR codes, printing photos onto labels, and more.”   
Victoria Tulloch, Head of Marketing  

The Challenge

After utilising OKI’s label printer through an external print service provider, Archie Rose made the decision to purchase the OKI Pro 10 Label Printer for internal use. Straightforward to install and requiring minimal training, this model was the perfect introductory solution for Archie Rose. The OKI Pro 10 Label Printer allows for on-demand printing of different roll media types including uncoated, glossy and textured papers, as well as synthetics. The roll media can be printed, cut and quickly exchanged while consumables have a high capacity and are also easily changed.

The Benefits

Investing in an OKI Pro 10 Label Printer, Archie Rose Distilling Co. has been able to significantly speed up the production of their Tailored Spirits offering. By bringing this process in-house, customers are now able to order via Archie Rose’s website and have their Tailored Gin, Vodka or Bottled Cocktails delivered directly to their door within three to five business days— cutting their initial turnaround time in half.


Having the printer in-house has enabled greater design flexibility, allowing for experimentation as well as trial and error for limited edition runs. “Having access to the printer in-house means we’ve been able to robustly test its capabilities which has led to new ways to include custom prints for customers and corporate clients including QR codes, printing photos onto labels, and more.” —Victoria Tulloch, Head of Marketing The distillery has also noted an uptake in customer satisfaction since bringing the process in-house.


Since installing the OKI Printer in-house, Archie Rose Distilling Co. has been able to streamline the production of its custom labels, while simultaneously increasing customer satisfaction and reducing wastage and costs. The team at Archie Rose are looking forward to expanding their personalisation range, envisioning an on-the-spot personalisation printing option for customers at the ‘Blend Your Own Gin’ classes, as well as other events around Australia. The team is also considering purchasing a second OKI Pro 10 Label Printer, with the Pro1050 model adding printing with white to their repertoire.

A bespoke distillery, Archie Rose has a popular personalisation offering known as the Tailored Spirits Experience whereby people have the opportunity to customise the liquid and label for their own personalised bottle or case of gin or vodka. Before bringing their printing process inhouse, Archie Rose relied on an external printing partner to create their custom labels. Outsourcing this process meant that their turnaround time could often be lengthy, especially if a mistake was made in spelling and the label needed to be redone.

As the personalisation offer became particularly popular around key holidays or as a gift for weddings and milestone birthdays—having a prompt and efficient turnaround time became imperative. Outsourcing the Tailored Spirits Experience to a printing partner was also expensive with the additional costs associated with freight and wastage.

The Solution

With support from both their print service provider, Multi-Color Corporation and OKI—the induction process was smooth and seamless for the team at Archie Rose. Ongoing training is also available for their in-house printing operator, ensuring that the team is constantly supported in all printing needs.

Being able to make quick changes for customers when they make a mistake or need to edit a label has effectively streamlined this offering. The printer has enabled Archie Rose to provide multiple test prints for corporate clients who order in bulk, allowing reviews and approval throughout the journey of creating their own labels. 

The Future 

Since installing the OKI Printer in-house, Archie Rose Distilling Co. has been able to streamline the production of its custom labels, while simultaneously increasing customer satisfaction and reducing wastage and costs. The team at Archie Rose are looking forward to expanding their personalisation range, envisioning an on-the-spot personalisation printing option for customers at the ‘Blend Your Own Gin’ classes, as well as other events around Australia. The team is also considering purchasing a second OKI Pro 10 Label Printer, with the Pro1050 model adding printing with white to their repertoire.

"Having an OKI printer in-house means we can scale, quicken and streamline the experience for customers ordering Tailored Spirits and other overprint label products as well as improving sustainability measures related to freight, paper wastage, and test prints." - Victoria Tulloch, Head of Marketing


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