Sharp Launches New Corporate Slogan "In step with your future."

Sharp Launches New Corporate Slogan "In step with your future."

February 19, 2026
Press Release Office

Sharp Corporation (hereinafter "Sharp") announces its new corporate slogan "In step with your future." to be featured in brand communications for international markets outside Japan.

In its FY2025-2027 Medium-Term Management Plan announced on May 12th this year, Sharp enacted "Our Direction" returning to its business philosophy and creed inherited from its founder, Tokuji Hayakawa (Figure 1).

Based on this direction, the slogan was created to represent values unique to Sharp which will be communicated to stakeholders worldwide. The slogan also encapsulates Sharp's mission: "With sincerity, we observe people's daily lives. With creativity, we shape new experiences."

Furthermore, a statement has been formalized to provide the ideas behind this slogan in detail. Together with the new corporate slogan, this statement will serve as the core of Sharp's corporate branding outside Japan.

Under this slogan, Sharp aims to become a company that creates "New Cultures" through unique products and services.

Corporate Slogan


Statement




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Kimberley Holden

Kimberley Holden is Brand & Communications Manager at Sharp New Zealand, where she leads strategic marketing, brand development, and customer communications across Sharp’s portfolio of consumer products and workplace technology solutions, including print, visual solutions, visitor management, voice and data, and software. She brings a strong focus on clear messaging, customer engagement, and delivering consistent brand experiences across complex technology environments.

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