Through their strategic partnership with Sharp, Hello Sushi successfully
transitioned their label printing operations in-house, resulting in enhanced operational
efficiencies and cost savings.
This case study delves into Hello Sushi's specific
requirements for implementing a label printer and the significant benefits they
reaped from this collaboration. It underscores the strong alliance between
Hello Sushi and Sharp as we work hand in hand to address and resolve their
business challenges.
About Hello Sushi
Hello Sushi, a family-owned establishment, boasting a
network of seven stores nestled in the picturesque Bay of Plenty region. The
journey began with the grand opening of Hello Sushi's flagship store in 2023 in
Bethlehem, Tauranga, culminating in the addition of the latest store in Papamoa
in November 2023.
Hello Sushi and Sharp’s Partnership
In September 2023, Hello Sushi initiated a partnership
with Sharp when Carol and Jayden visited the Sharp Tauranga office to meet with
Phillip Lottering, Senior Account Manager, and explore the capabilities of the
OKI Pro 1050 label printer. Their interest was piqued after encountering the
printer at the Auckland Food Show in July 2023, prompting them to delve into
its functionality and the potential implementation costs.
Hello Sushi, known for their production of numerous
branded labels adorning each sushi pack sold to customers, sought to determine
if the OKI label printer could offer a more efficient solution for their
printing needs.
Background
Hello Sushi, were outsourcing label printing to a facility in Auckland, which required
minimum order quantities and resulted in weekly print runs of around 20,000
labels. Once printed, these labels needed to be stored at Carol and Jayden’s
garage, taking up valuable space. This setup led to costly print runs and
inefficient storage practices to meet the high-volume demands of five stores
across Tauranga. As a result, wanted to explore more cost-effective and
efficient solutions for managing their label printing moving forward.
Furthermore,
menus in their Papamoa store were showcased on printed signage above the
counters. However, this posed a challenge as any menu updates necessitated
redesigning and reprinting the signage. They sought innovative methods to
present menus, aiming to boost operational efficiency and enhance the overall
customer experience in-store.
Through
Phillip's collaboration with Carol and Jayden, Sharp presented a compelling
proposal for an OKI label printer, offering flexibility in print runs and
eliminating the need for excessive label storage. Additionally, Phillip
showcased Sharp's PNHW series commercial displays, providing Hello Sushi with
the ability to schedule menu displays effortlessly and enhance their in-store
ambiance.
Hello
Sushi chose Sharp for their local support, efficient communication, and strong
relationship between Carol, Jayden and Phillip. The partnership with Sharp
allowed Hello Sushi to streamline their operations and create a more dynamic
and engaging experience for their customers.
Sharp’s
Solutions
About
Sharp’s OKI Pro 1050 Label Printer
The Pro1050
is a game-changer in label printing with its innovative approach to colour. By
combining digital LED technology with dry toner, the Pro1050 offers a
remarkable fifth colour option, known as 'CMYK+1,' allowing for endless
possibilities in label design. Easily print on transparent or coloured label
media by adding an opaque white background beneath the CMYK image, opening new
avenues for revenue through on-demand, in-house colour label printing services.
Whether it's enhancing brand identity for food, beverages, or household goods,
the Pro series caters to a variety of narrow-format label types, ensuring
top-notch results for all your label needs. From outdoor labels to freezer and
cold-storage labels, or even labels for everyday pantry items, the Pro series
has got you covered.
About Sharp’s PNHW
Displays
Sharp's PNHW series
of cutting-edge 4K monitors are tailor-made for captivating signage, making
them the ultimate tool for businesses seeking to engage, educate, and influence
audiences with a sleek LCD display. With sizes available from 43 to 86 inches,
the PNHW guarantees that your message is conveyed with crystal-clear precision
on any scale.
Boasting 4K Ultra-HD resolution and a convenient built-in USB
media player, this slim and sophisticated monitor can be seamlessly installed
in various settings to meet your signage needs. Whether it finds its place in a
retail, hospitality, or corporate setting, this monitor is crafted to make a
lasting impact.
Implementation
and Outcomes for Hello Sushi
“Working
with Sharp’s team on the project and implementation in-store was a dynamic and
collaborative experience. The team was highly organised and had a clear vision
for the project, which facilitated smooth planning and execution. Communication
was open and frequent, ensuring that any potential issues were addressed
promptly. Sharp’s team brought a wealth of expertise and innovative ideas,
contributing significantly to the project's success.”
“The
implementation phase in-store was particularly exciting, as it allowed us to
see the tangible results of our efforts. The team was hands-on, providing
support and troubleshooting in real-time to ensure everything ran smoothly.
Overall, the experience was marked by professionalism, creativity, and a strong
focus on achieving our objectives efficiently.”
Says Carol Kim, Owner, Hello Sushi.
Upon implementing in-house label
printing and digital menu displays, Hello Sushi observed significant
transformations, including:
Benefits for Hello Sushi
The benefits for Hello Sushi
included the ease of updating menus quickly allowing for real-time adjustments
to menu items, prices, and promotions without the need for printing new signage.
Along with this Hello Sushi was able to better
communicate using the displays for more than just menus. Such as highlighting special offers, new
items, or store events, enhancing overall communication with customers.
This resulted in an enhanced customer
experience by providing potential integration with interactive elements can
allow customers to navigate the menu themselves, further personalising their
experience. And being able to make informed decisions from detailed and
up-to-date menu information helping customers make better dining choices,
potentially increasing their satisfaction.
“Working
with Sharp has been a transformative experience for Hello Sushi. Their
innovative solutions, like the OKI Pro 1050 label printer and the PNHW series
displays, have streamlined our operations and significantly enhanced our
customer experience. The team's local support, efficient communication, and
strong relationship-building have made this partnership invaluable. Sharp's
commitment to excellence and their ability to tailor their solutions to our
specific needs have truly set them apart. We've seen immediate benefits in cost
savings, operational efficiency, and overall store ambiance, making this
collaboration a resounding success." - Carol Kim, Owner, Hello Sushi
Are you
ready to transform your approach to label printing and enhancing your customer
experience though the use of displays? Reach out
to us today and unlock a world of endless
possibilities.
