Home News & Insights Sharp announces partnership with Auckland Theatre Company

Sharp announces partnership with Auckland Theatre Company

Marcellus Ramakers – General Manager Marketing at Sharp NZ, Will Calder – Northern Region Sales Manager at Sharp NZ, Joanna O’Connor – Marketing Director at Auckland Theatre Company.

Sharp NZ has announced its exciting new partnership with Auckland Theatre Company, a strategic initiative providing the opportunity to offer varied hospitality options to our customers.

At Sharp, we believe in the power of creativity and the transformative impact of the performing arts. That's why we are delighted to join forces with the Auckland Theatre Company, a leading organisation that consistently delivers awe-inspiring productions and enriches our local community.

The team at Auckland Theatre Company were looking for a print solution and reliable technology partner which is where we stepped in. The 5-year partnership provides us with the ability to utilise their building and host customers at various productions each year.


“We saw this as an opportunity to expand our hospitality offering, providing greater variety in the options we can offer our customers. In the past, we have focused on rugby and concert hospitality options, and this allows us to appeal to a different demographic in our customer base”

Will Calder, Northern Region Sales Manager.

It’s a monumental year for Auckland Theatre Company who are celebrating 30-years of storytelling. We are thrilled to be in partnership with Auckland Theatre company at such an exciting time and aim to provide them with further innovative products and solutions in future.