Ray White Hamilton Creates a Connected Real Estate Workplace with Sharp Technology

How Sharp Helped Ray White Hamilton Create a Future-Ready Real Estate Technology Environment

Customer: Ray White Hamilton
Industry: Real Estate
Locations: Hamilton, Cambridge & Morrinsville, New Zealand
Technology Partner: Sharp New Zealand

Ray White Hamilton partnered with Sharp NZ to transform its workplace technology environment, moving from traditional office equipment to a connected digital workplace designed around collaboration, communication and the future needs of modern real estate teams.

With more than 25 years serving the Hamilton property market, Ray White Hamilton recognised that its new office environment required technology that matched the quality of its facilities while supporting a growing multi-location team.

The result was a complete workplace technology solution incorporating Sharp multifunction printers, interactive displays and centrally managed digital signage.

The Challenge: Creating Technology That Matched a Modern Real Estate Business

When Ray White Hamilton moved into a new office environment, technology became a key consideration.

The business wanted more than replacement photocopiers. It wanted a technology partner that could help create a workplace experience aligned with the way modern real estate businesses operate.

For a multi-office real estate organisation, key requirements included:

• Supporting collaboration between locations
• Improving communication with agents and teams
• Creating more engaging customer experiences
• Providing technology that could grow with the business

Mark Keesom from Ray White Hamilton explains:

“Technology was obviously pretty forefront in the thought process.”

The project began with print technology but quickly expanded into a broader digital workplace transformation.

How Ray White Hamilton Expanded Beyond Printing with Sharp NZ

Phase 1: Establishing a Reliable Workplace Technology Foundation

The initial conversation began around office printing technology.

Sharp worked with Ray White Hamilton to understand the wider business requirements and identify additional opportunities where technology could improve productivity and communication.

This evolved into a complete workplace technology ecosystem rather than a standalone hardware installation.

Phase 2: Improving Collaboration with Interactive Displays

Sharp interactive displays were introduced throughout the Ray White Hamilton workplace, including:

• Meeting rooms
• Management offices
• The auction room

The 86-inch interactive display installed in the auction room provides a flexible digital workspace used for:

• Property presentations
• Team training
• Internal collaboration
• Interactive content sharing
• Auction activities

This technology enables Ray White Hamilton teams to present information more effectively and create more engaging experiences for clients.

Phase 3: Connecting Multiple Offices with Digital Signage

One of the most significant improvements has been the introduction of Sharp eSignage technology.

With offices across Hamilton, Cambridge and Morrinsville, Ray White Hamilton needed a more efficient way to share information consistently across locations.

The centrally managed digital signage platform allows the business to distribute content quickly across offices, including:

• Internal updates
• Training information
• Agent communications
• Business announcements
• Marketing messages

Mark Keesom describes the impact:

“The eSignage has really been a bit of a game changer for us, being able to replicate all that information directly to the agents straight away.”

Supporting Real Estate Businesses Across New Zealand

Ray White Hamilton’s technology transformation demonstrates how real estate organisations can use workplace technology to improve communication, collaboration and customer engagement.

For real estate agencies operating across multiple locations, Sharp NZ provides solutions designed to support:

Property Presentations and Client Engagement

Interactive displays help agencies deliver more engaging property presentations, meetings and training sessions.

Office Communication

Digital signage helps real estate teams share information consistently across branches.

Secure Document Workflows

Sharp workplace technology supports businesses managing confidential information including property documentation, customer records and sensitive business information.

Solutions can be designed to align with New Zealand business requirements, including privacy and information security considerations under the Privacy Act 2020.

Why Ray White Hamilton Chose Sharp NZ

The partnership developed because Sharp provided a broader technology vision rather than simply supplying equipment.

Mark Keesom explains:

“We started off with just photocopiers and it’s evolved into a full technology system which is interactive.”

Sharp’s approach combines:

• Business technology consulting
• Workplace technology solutions
• Local New Zealand support
• Scalable solutions for growing organisations

From Hamilton-based businesses through to organisations requiring nationwide support, Sharp NZ helps customers implement technology that improves everyday operations.

Real Estate Technology Solutions from Sharp NZ

Sharp NZ helps New Zealand real estate organisations improve workplace efficiency through:

• Multifunction printers and managed print services
• Secure document workflows
• Interactive collaboration displays
• Digital signage solutions
• Workplace communication technology
• Managed technology support

Whether supporting a single office or a multi-location real estate network, Sharp provides solutions designed around the way modern businesses work.

Transform Your Real Estate Technology Environment