Home News & Insights Understanding the Buyers Lab, what Sharp’s 2019 award means for Customers

Understanding the Buyers Lab, what Sharp’s 2019 award means for Customers

Auckland, 22 January 2019 - Buyers Lab (BLI), the world’s leading independent evaluator of document imaging hardware, software, and services, announced that Sharp has won their prestigious 2019 Copier MFP Line of the Year award.

Given once a year, this award recognizes the vendor whose product line is deemed best overall based on its rigorous laboratory evaluations.

“Sharp’s copier MFPs have long been known for their quality, innovation, and ease of use, and its current line holds up to that standard,” said George Mikolay, Associate Director of Copiers/Production of Keypoint Intelligence.

“In addition to setting the bar for usability among its peers, overall reliability was tremendous throughout the line. In fact, a recent Buyers Lab award given to Sharp for Most Reliable Monochrome Copier MFP Brand 2018-2021 is a testament to the reliability of the company’s products past and present. With a standard retractable keyboard and feature-rich scan preview, a highly intuitive and customizable control panel (and the Command WorkStation-integrated control panel on machines like the MX-7090N and MX-8090N), seamless edge-to-edge booklet printing on standard 11" x 17" paper, and the innovative, award-winning web utility, building workflows is a cinch for walk-up users, key operators, and IT administrators alike.”

Sharp New Zealand’s Managing Director, Jan Nicol-Winitana, agrees. “It’s an honour to learn that the Buyers Lab have acknowledged the extensive research and development that we devote to our product lineup. User experience is an aspect of MFP production that has been too long forgotten. Winning this award is a attestation of our commitment to changing that.”

About Keypoint Intelligence - Buyers Lab

Keypoint Intelligence is a one-stop shop for the digital imaging industry. With their unparalleled tools and unmatched depth of knowledge, they cut through the noise of data to offer clients the unbiased insights and responsive tools they need in those mission-critical moments that define their products and empower their sales. For over 50 years, Buyers Lab has been the global document imaging industry resource for unbiased and reliable information, test data, and competitive selling tools. What started out as a consumer-based publication about office equipment has become an all-encompassing industry resource. In a landscape that’s ever-evolving, they change with it.

About Buyers Lab Line of the Year Awards

Line of the Year awards salute the companies that both provide a broad range of hardware or software and whose products consistently performed above average throughout testing. Much consideration is also made by Buyers Lab analysts and technicians in areas such as ease of use, features, and value, across an entire portfolio for that product area, with the end result being the most prestigious Buyers Lab awards offered.

About Sharp

Sharp Corporation of New Zealand is a subsidiary of Japan’s Sharp Corporation. Sharp is a worldwide developer of one-of-a-kind home appliances, networked multi-functional office solutions and professional displays.


Media contact

Ashley Laker
Brand and Communications Manager

09 573 0111