Auckland, New Zealand — Sharp
Corporation of New Zealand has announced an exciting new partnership with
International Motorsport Limited (trading as IMS Racing), forming a strategic
alliance that merges cutting-edge technology with the thrill of motorsport.
The partnership, outlined in a Memorandum of Understanding
signed this month, is designed to deliver mutual value through the integration
of Sharp’s advanced business technologies into the high-performance world of
motorsport. From office equipment and cloud communications to visual display
solutions, Sharp’s innovations will power IMS Racing’s operations both on and
off the track.
“This collaboration allows us to showcase Sharp’s technology
in an energetic, high-visibility environment that aligns with our commitment to
performance, innovation, and reliability,” said Aaron Dines, Northern Regional
Sales Manager at Sharp New Zealand.
As part of the agreement, IMS Racing will feature Sharp
branding across its racing fleet, support vehicles, team uniforms, event
signage, and online platforms. The team will also work closely with Sharp on
joint marketing efforts, including digital promotions, client hospitality
events, and exclusive experiences for Sharp’s partners and customers.
“Partnering with Sharp gives us the tools to elevate our
operational efficiency and connect with fans in more dynamic ways,” said Nick
Williamson, General Manager at IMS Racing. “It’s a natural alignment between
two brands driven by performance and precision.”
The partnership will be reviewed annually to assess its
success in brand exposure, promotional engagement, and technology
implementation. Both organisations are committed to maintaining open
communication, brand integrity, and shared goals throughout the collaboration.
This announcement marks the beginning of a powerful
relationship between a global technology leader and one of New Zealand’s
premier motorsport organisations—driving innovation, performance, and
visibility to the finish line and beyond.
