Corporate Vision

business technology

Today, we are witnessing the rapid arrival of the age of green business, which considers the environment and our health with technologies such as photovoltaic power generation.

Since its foundation in 1912, Sharp has devised a string of Japan-first and world-first products, based on the spirit to "make products that others want to imitate".

Sharp formulated two new visions for its 2012 centennial anniversary: "Realise a true ubiquitous network society with our world's best LCDs" and "Contribute to society by environment-and-health-related business with energy-saving and energy-creating equipment as the core".

Sharp is committed to achieving these visions by pioneering the future through its environment and health business including solar cells, in addition to promoting its core LCD business.

Business philosophy

"We do not seek merely to expand our business volume. Rather, we are dedicated to the use of our unique, innovative technology to contribute to the culture, benefits, and welfare of people throughout the world.

It is the intention of our corporation to grow hand-in-hand with our employees, encouraging and aiding them to reach their full potential and improve their standard of living.

Our future prosperity is directly linked to the prosperity of our customers, dealers and shareholders...indeed, the entire Sharp family."

Business Creed

Sharp Corporation is dedicated to two principles: "Sincerity and Creativity".

By committing ourselves to these principles, we can derive genuine satisfaction from our work, while making a meaningful contribution to society.

Our creed is founded on these five elements: 

  1. Sincerity is a virtue fundamental to humanity. Always be sincere.
  2. Harmony brings strength. Trust each other and work together.
  3. Politeness is a merit. Always be courteous and respectful.
  4. Creativity promotes progress. Remain constantly aware of the need to innovate and improve.
  5. Courage is the basis of a rewarding life. Accept every challenge with a positive attitude.